Abr 29
Hace unas semanas se publicó el último Eurobarómetro del turismo, el informe “Survey on the Attitudes of Europeans towards tourism” que describe la evolución de la demanda turística europea. Dicho análisis centra la atención en los cambios de tendencias, en los hábitos turísticos, y no tanto en cuestiones vinculadas a la evolución estadístico-económica del turismo.
Leyendo sobre dicho informe en la web encontramos el excelente resumen que realizan los compañeros de Clan-destinos, así que creo que lo mejor es remitiros a dicho artículo para no repetir análisis. Algunas de las conclusiones más interesantes son:
- El criterio esencial en el diseño turístico no es el low cost (16%), la seguridad (13%) o la calidad (12%), sino el value for money (33%). El precio es relevante, ciertamente, pero siempre en relación al servicio prestado. s
- Se constata la consolidación del short break.
- La playa ya no es el motor del turismo europeo, ya que sólo explica un 20% de las motivaciones. Aunque el factor esencial es el ocio, crecen los flujos por motivos naturales, culturales, deportivos o saludables. Nos ha llamado la atención que los países europeos orientales muestran una mayor predisposición a la atracción de las tres S.
- La estacionalidad no es un factor crítico sólo del turismo español, sino que es un lemento característico del turismo europeo. El 51% de todos los desplazamientos turísticos se realizan entre julio y agosto.
- Internet es ya la segunda fuente de información de los turistas europeos. Para un 22% de los casos es la principal fuente, sólo superada por las recomendaciones de amigos y familiares.
- El papel de las agencias de viajes ha decaído de forma evidente.En la mayoría de los casos, los turistas diseñan sus propios viajes, normalmente con la ayuda de Internet.
74 Responses to “Eurobarómetro, reflejo del mercado turístico europeo”
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