Esta mañana se ha presentado en Cullera el Plan de Sensibilización Turística, dentro de las acciones del Plan de Dinamización del Producto Turístico “Cullera de Nou”.
El acto ha estado presidido por el Concejal de Turismo de Cullera, Manuel López, la Gerente del Plan de Dinamización, Maite Subirats, y el Director de Grupo Skala, la empresa que desarrollará el proyecto, Alberto Galloso.
Esta nueva iniciativa persigue abrir un canal de comunicación entre la administración pública, los agentes implicados y la propia ciudadanía, con el fin de obtener el máximo respaldo e implicación a la hora de potenciar uno de los principales motores económicos del municipio, el turismo.
El Plan de Senzibilización Turística de Cullera hace frente a dos necesidades: concienciar a toda la sociedad sobre la actual coyuntura económica y las posibilidades de mejora; y fomentar la participación, consulta e implicación de la población local y de los turistas para que puedan aportar nuevas ideas y proyectos que sirvan para enriquecer y reinventar el modelo turístico del destino.
Para alcanzar estos fines, el Plan de Sensibilización prevé un conjunto de acciones que abren la puerta a la participación de todos los colectivos implicados, y que son:
- Reuniones-debate con profesionales y empresarios en torno a la temática “Un destino de sol y playa: cómo competir en tiempos de crisis”.
- Campaña de sensibilización en comercios, empresas turísticas y centros institucionales, para difundir el Plan “Cullera de Nou” a través de folletos y carteles
- Campaña en centros escolares: la población escolar se concibe como uno de los objetivos prioritarios del Plan de Sensibilización, por ello además de presentar el Plan de Dinamización a los jóvenes escolares y jóvenes estudiantes de Cullera a través de charlas, se quiere recoger sus ideas por medio de un concurso de dibujo dirigido a estudiantes de primaria y un concurso de fotografía para estudiantes de secundaria.
- Creación de un Gabinete de Comunicación y edición de un Boletín Informativo (en formato papel y digital), donde se recogerán todas las actuaciones del plan a ejecutar en la primera anualidad.
80 Responses to “Cullera presenta el Plan de Sensibilización Turística”
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